Deals die in discovery
Reps work opportunities they were never going to win. Nobody catches it until the quarter closes.
Sales execution and deal coaching platform
Increased revenue. Higher close rate. Greater predictability. Faster execution.
- Eight Pillars native
- Commander coaching built in
Your CRM records your data. Sales Commander acts on it.
Seamless integration with your CRM, delivered as part of your implementation. Faster results from day one of your rollout.
See it work
From pipeline to next action, in four steps.
Screens from the product, on demonstration data. The companies are invented.
-
Step 1
The pipeline view
Every live deal sits on one radar, placed by urgency and health, so the deals that matter are visible at a glance.
- Higher means closing sooner. Further left means more at risk.
- The numbered deals are the ones that move your number today.
-
Step 2
Open a deal and its evidence
Open any deal to see its Deal Health with the evidence behind each of the Eight Pillars. Every judgement is labelled with where it came from: verified, Commander assessed, user assessed or calculated.
- A pillar with no evidence says so, rather than being guessed.
-
Step 3
The recommended next action
Each deal gets one next move, named by the pillar that decides it, with the date and the value at stake.
- The deal and its value.
- Why it needs attention now.
- The move to make, and where to make it.
-
Step 4
The manager's roll-up
Managers see the number the evidence supports beside their own number, and the gap between them, with the value still to bring in and the value to protect.
- A manager can coach the deal, and cannot edit its Deal Health.
Your pipeline is full. Your forecast is fiction.
Qualification usually arrives as an inspection tool: a set of fields in the CRM that reps fill in to keep the manager happy. What gets entered is what is believed, not what is evidenced, and the forecast built on it inherits the difference.
The buying committee is bigger than the deal record
Your rep is talking to one contact. Your competitor is mapped across every stakeholder that has to sign.
First impressions are permanent
An unprepared first call closes the door. There is no round two in enterprise sales.
Help the rep sell, and the forecast follows.
The intelligence behind the Commander
The Eight Pillars.
Each pillar is a piece of information you need to qualify an opportunity properly and take it to a close. Miss even one, and the deal is at risk. They are Julian Reading's methodology, from the author of Command the Eight Pillars and five other books on enterprise selling.
-
Metrics
The quantified value. What success is worth to them, in their numbers.
-
Economic Buyer
The person who can actually sign, and whom you have actually met.
-
Decision Criteria
What they will judge you against, in their words, not yours.
-
Decision Process
The real steps, the real dates, the real approvals.
-
Path to Payment
How money actually moves from their budget to your invoice.
-
Identify Compelling Event
The reason this closes now and not next year.
-
Champion
Someone who sells for you when you are not in the room.
-
Competition
Everyone else in the deal, including the status quo.
Your CRM records
Stage, amount, close date and notes: what someone typed, when they had time.
Sales Commander interprets and guides
It reads what happened against the Eight Pillars, shows what is missing, and says what to do next.
The outcome
A forecast you can defend, and sellers who know their next move.
The score
How Deal Health is calculated.
Deal Health is the score computed from the evidence in a deal across the Eight Pillars.
-
Evidence raises it
Each pillar adds to the score in proportion to how strong its evidence is, and the pillars do not count equally. As the evidence behind a deal builds, the score rises.
-
Missing evidence adds nothing
A pillar with no evidence adds nothing and is shown as missing, never guessed: "Economic Buyer has no evidence recorded." A deal with no evidence at all has no Deal Health, rather than a zero.
-
Weaker evidence counts for less
Evidence a seller reports about their own deal counts for less than evidence that has been verified, and evidence the Commander has assessed sits between the two. Every piece is labelled with where it came from, and a seller cannot label their own evidence as verified. Evidence older than its freshness window counts for much less, even if it was verified, so a score can fall as well as rise.
-
A manager cannot edit it
The database computes Deal Health from the evidence and overwrites any score a signed-in user tries to write, whatever their role. A manager can coach a deal, and can record a forecast override with a reason, but cannot change the score.
Deal Health is a disciplined reading of the evidence in a deal. We make no claim that it has been validated against won and lost outcomes.
The product suite
One platform for the whole sales lifecycle.
Seven modules, one version of the truth. Each does one job, and they all read the same evidence.
-
Account Commander
Plan the account. Stakeholders, Command the Entry and Land and Expand show who is in the account, who is missing, and how to get in and grow.
-
Command the Demand
A workspace for development reps: cadences, call preparation and a clean handoff to the seller.
-
Command the Discovery
Research the company and the people before a first call, and walk in with a complete brief.
-
Meeting Commander
Prepare each meeting, capture the call from Zoom, live or recorded, and turn what was said into evidence the seller confirms.
-
Deal Commander
Every deal scored from evidence across the Eight Pillars as Deal Health, with the tools to move it: a Close Plan, Mutual Action Plan, Business Case Builder, Champion Builder, Political Map and Battle Cards.
-
Command the Channel
Partner-led deals, partner strategy and the Channel Command Centre, so the channel is judged on the same evidence as direct sales.
-
Revenue Command
The number at every level: Command the Close, Revenue DNA, the Inspection Room, Training Plan and Quarterly Review.
All capabilities, how it works and exactly what works with each CRM today
Built for the people who carry the number
One platform. One version of the truth.
-
CRO and VP Sales
- See the deal as the evidence shows it, not as the story tells it.
- Call the quarter from evidence you can defend.
- Know which pillar each team should practise next.
-
Sales managers
- Start each day with the deals that need you.
- Coach the pillar behind a deal, not the person.
- Take a number to the forecast call that the deal earned.
-
Sellers
- Know which deal to work today, and what to do next.
- Update a deal by telling the Commander what happened.
- Walk into every meeting prepared.
Also for channel teams, RevOps, sales enablement teams, and trainers and consultants.
Proof and trust
Built by sellers. Honest about where we are.
Built by the trainer, not the marketer
Sales Commander is founded by Julian Reading and Michael Turner. Julian, through his training company Sales Journey, has delivered qualification training to enterprise sales teams at Elastic, JLL, Commvault and Oracle. This is the fix, from the person who watched the category fail from the front of the room.
We are an early company
We are not going to paste logos or numbers we cannot stand behind. We will show you the product, the methodology and the evidence, and let you decide.
Security you can read
Hosted in the AWS London region, with tenant isolation enforced in the database. Every statement on the security page is true today, and says what each provider receives.
Julian Reading on why the forecast is fiction, and how to fix it: about seven minutes.
Questions and answers
Do we have to replace our CRM?
No: Sales Commander works alongside your CRM, which stays your system of record. An admin can import your closed-won deals from Salesforce or HubSpot on demand, and a seller can link any deal to its CRM record by hand. Open pipeline is not imported, nothing syncs automatically, and Microsoft Dynamics can be signed in to but imports nothing. The integrations page lists exactly what works.
What does Sales Commander connect to today?
Salesforce and HubSpot: closed-won deals imported on demand by an admin, and deals linked to CRM records by hand. Microsoft Dynamics: sign-in only, nothing imported. Zoom: each seller can connect their own account, and with their standing consent call transcripts and live capture feed the product. Anything else is not connected. The integrations page says what each one brings in and what it does not.
Can a manager change Deal Health?
No: Deal Health is computed from evidence in the deal and enforced at the database level, so a manager can coach the deal but cannot edit the score. That constraint is what makes the forecast worth reading.
Where is our data hosted, and who else receives it?
The Sales Commander database runs on Supabase in Amazon Web Services eu-west-2, the London region, and its backups are kept in the same region. The web application is hosted on AWS Amplify, and the live call listener on AWS, both in eu-west-2. Some features send data to specialist providers, some of which process it outside the United Kingdom: Anthropic, ElevenLabs, Firecrawl, Apollo, People Data Labs, Resend, Sentry and Cloudflare, each named on the security page with what it receives.
What happens to our data if we leave?
Customer data is deleted within 30 days of a verified deletion request, and when a contract ends an export is offered first. The database has point-in-time recovery with a 14-day window, kept in the London region.
Is Sales Commander ready for enterprise use today?
Sales Commander is an early company, and says so. It runs in the AWS London region with tenant isolation enforced in the database, and the security page states what protects your data today and what we do not yet hold: no SOC 2, ISO 27001 or Cyber Essentials certification of our own, only those AWS holds for its infrastructure layer. We would rather show you the product, the methodology and the evidence, and let you decide.
Can we see your security documentation?
Yes, on request: a security pack with the sub-processor statement, data processing terms, our retention and deletion schedule, and how call recording and transcript controls work, plus AWS compliance reports through AWS Artifact. Ask for it from the security page.
Stop defending the number. Start commanding it.
See it on a demonstration deal, or ask us anything first. We reply within one business day.
Already have an account? Sign in